MICKEY MOUSE | SOCIAL creative
Graphic Design | Compositing | Illustration | art direction
2016 - 2020
In 2016, Fullscreen helped Disney launch Mickey Mouse’s presence on social media, creating a wide variety of content for the Mickey Mouse Instagram and Facebook accounts. On this project I was responsible for using assets from Mickey Mouse cartoons and mashing them up them to create entirely new scenes unique for social. To adapt the original animated source material I combined assets from the cartoons (created by the Disney animation team) with new illustrated character designs that I would create—including props, background elements and lighting effects—to make the pieces unique and special. In some cases I could take a Mickey or a Donald from one scene and place them into another; in most cases I would need to add original faces, hands, outfits—and sometimes entire backgrounds—for the finished product.
In 2019 I began work as lead designer and de facto art director on the account. I was responsible for working with the account team to develop concepts, providing feedback to the other creatives, and regularly meeting with client teams at Disney to review the work and develop strategies to improve our content. In the years since launching the account, Mickey has gained almost 3 million followers on Instagram, and his Facebook page has over 14 million likes.
Created at Fullscreen for Disney.
Design Process
Every Mickey Mouse design starts with a number of assets pulled from Mickey Mouse animated shorts: character poses and backgrounds to place them in. From there, I was responsible for adapting the characters and backgrounds, as well as incorporating original illustrated elements and image adjustments, to create a unique piece of design.
Birthday Buttons
I had the amazing opportunity to design three buttons for Mickey Mouse’s birthday that Disney gave out at their parks and Disney Stores. Due to park closures and other COVID-related considerations, the 2020 button was digital only. It’s a huge honor to be a part of his birthday celebration, and I was so happy for the chance to contribute.
Happy Birthday, Mickey! Video
For Mickey’s Birthday in 2019, the Mickey creative team at Fullscreen created a special video to commemorate the occasion. For this video I designed the text overlays that appear throughout the video. Since launching it has received over 7 million views on YouTube and is also available for streaming on the Disney+ app. Click the image to view the video on YouTube.
Happy Birthday, Mickey! on the Disney+ home screen, 11/18/2019. I was also responsible for designing key art assets for theDisney+ interface.