back 4 blood | SOCIAL creative
Art direction | Graphic Design | Illustration
2021
Back 4 Blood is cooperative FPS in which players fight their way through hordes of zombies in a post apocalyptic wasteland. On this project, I started as a lead graphic designer and was promoted to Art Director mid-way through the campaign. With this change of role my responsibilities expanded into leading the creative team, meeting regularly with client team, and working more closely with creative directors, campaign managers, and project managers, as well as helping with the hands-on execution of design assets.
Through this process I was able to take the work I had already done to push the creative as a designer and then lead others through the campaign with what I had learned, for example: how to incorporate more texture, in-world elements, and hand-drawn type, to make the creative more immersive and dynamic.
Created for Warner Bros. Interactive at Digital Media Management.
