dune | social creative
art direction | graphic design
July - October 2021
For Dune, I led the creative team at Digital Media Management and was responsible for developing a look and feel for the campaign, designing templates and style frames, and working alongside designers to make sure that both deadlines and quality standards were met. I worked closely with teams at DMM and Warner Bros., and was responsible for regularly updating key stakeholders on the status of our creatives as well as receiving feedback and communicating that into clear design direction for the creative team.
During this campaign my efforts helped launch one of the biggest movies of the year over a 4-month worldwide premiere schedule. I learned a lot about how to lead theatrical campaigns, particularly how important it is to set a clear design system that can be applied across dozens of creatives over the lifespan of a campaign.
Created for Warner Bros. Entertainment at Digital Media Management.
